How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
Content Marketing The author's views are entirely his or her own ( banning the doubtful event of hypnotism) and may not always reflect the views of Moz. Further brands than ever are investing and producing quality journalism to drive their earned media strategy. They fete that it’s a precious channel for contemporaneously erecting authority while chancing and connecting with guests where they consume news. But producing and distributing great content is no easy feat. At Stacker and our brand- cooperation model Stacker Studio, our platoon has learned how to produce newsworthy, data- driven stories for our newswire. Since 2017, we ’ve placed thousands of stories across the most authoritative news outlets in the country, including MSN, Newsweek, SFGate, and Chicago Tribune. Certain approaches have yielded a high megahit rate ( i.e., pick up), and one of our most successful tactics is helping add environment to what’s going...